Play Up is a clothing brand for babies and children from 0 to 14 years old, with entirely Portuguese design and manufacture. We are passionate about everything related to childhood and the process of growing up. Every collection we launch is the product of our greatest commitment. We diligently study the functionality and design of each piece, look for the best materials and personally monitor all stages of production.
We are proud of our origins: we grew up in a family from the North of Portugal with a long tradition in the textile sector, and we inherited all the knowledge and experience of our mentors over the last three decades.
That's how Play-Up came about, from the genuine desire to print our vision and our inspirations in unique creations that reveal what we are.